As a child I was endlessly curious; I had a need to press every button, read everything I could get my hands on, and know how everything worked. That curiosity stayed with me, and paired with an ability to learn new things quickly, led me to major in engineering at Carnegie Mellon University. For someone who likes to use both sides of my brain, CMU turned out to be the perfect place to indulge all of the things that I found interesting, and I supplemented my solid technical foundation by joining clubs, organizing a film festival, and taking humanities and business courses just because I found them interesting. I got a great engineering job in Silicon Valley after graduation, but after several years primarily in a cubicle in front of a terminal screen, I began to crave a more creative role where I could feel more involved in the entire scope of a project. Since I have always been a passionate music fan, I had the wild idea to chase a lifelong dream into the music industry, and I set out for a new adventure.
With a lot of hard work, I climbed my way up from an unpaid intern to managing projects, and I’ve gotten to work with a ton of incredible artists, including Roger Waters, John Mayer, R.E.M., Jill Scott, Tegan and Sara, Gary Clark Jr., Theophilus London, Hozier, and Laura Mvula. I have experience breaking new artists by building their brand from scratch and steadily growing their fan base, as well as working with established artists to amplify the buzz around new music or a major world tour while keeping the message consistent and authentic. Though the crux of my job is to craft press campaigns from start to finish, I am invested in the success of each artist, and I enjoy contributing to different areas, from putting together complex launch events to finding creative ways to incorporate social media and roll out engaging content. I like being able to work on teams where my role isn’t confined to a narrow scope, and where I can learn how all the pieces fit together.
As I’ve kept up with trends in the world of marketing, it’s clear that there is a bright future in using new digital tools to be able to see impact right away and measure what is working and what isn’t. Though music will always hold a special place in my heart, I’ve been very curious to see how similar ideas and tools I’ve learned about can help other types of brands and companies to grow in exciting ways. I don’t think I’ll ever stop wanting to learn, and I’m looking forward to my next adventure.